Planning workshop for the development of a Forest Governance Communications and Advocacy Proposal

DAY ONE

9:00 – 11:00 Session One

1. Registration and Introductions
2. Presentation - TRAFFIC Report (Simon Milledge)
3. Questions and answers
4. Presentation - Overview of the Campaign Development Process to date (TNRF)
i) Communications - raising awareness – presentation of a strategy outline (TNRF)
ii) Advocacy – focus of this workshop
5. Questions and answers

11:00 – 11:30 Health break

11:30 – 12:00 Session Two: Reviewing past advocacy experiences

1. Presentation - Past advocacy experiences - Haki Elimu
2. Questions and answers

12:00 – 13:00 Session Three: Thinking about focused cause-effect relationships

Plenary discussion - to review and focus on developing a problem-tree focused on selected key issues identified in the TRAFFIC report underpinning governance shortfalls and illegal-logging.

14:00 – 15:00 Session Three cont.: Thinking about focused cause-effect relationships

15:00 – 16:00 Session Four: Developing the advocacy campaign

Group work – developing advocacy campaign outputs from the problem-trees on each selected key issue area, specifically:
Measurable outcomes/changes - knowledge, attitudes, decision-making and practices

• Target stakeholders (up to ten stakeholder groups)
• Key messages (generic or focused?)
• Choice of media / communication
• Timeline / sequence (in relation to parallel initiatives /govt processes etc)
• Continuity / follow-up actions
• Initial risk assessment
• Implementing partners

16:00 – 16:30 Health break / Recess

DAY TWO

9:00 – 11:00 Session Four cont. Developing the advocacy campaign

1. Registration and Introductions
2. Group work continues and presentation
3. Emerging issues for developing campaign

11:00 – 11:30 Health break

11:30 – 13:00 Session Five: Developing the advocacy campaign

1. Group presentations – on advocacy design and outputs
2. Questions and answers

13:00 – 14:00 Lunch

14:00 – 14:30 Session Six: Mission, identity and institutional arrangements

1. Campaign name and institutional arrangements e.g. ‘Future Forests’ (all participants – brainstorm and group agreement)
2. Mission Statement development

14:30 – 15:30 Session Seven: Draft advocacy campaign

1. Presentation of draft advocacy campaign based on group work
2. Final Questions and answers

15:30 – 16:00 Health break / Close